The Progression of Audience Voting

Do you remember watching Star Search with Ed McMahon. The best episodes always had the challenger and champion caught in a tie. The winner was then determined by the audience. The cameras would cut to the audience (all dressed in great late 80s clothes) holding a small key pad with two buttons. The excitement was at an all-time high simply by engaging the audience and a sure fire way to engage people is by asking for their input. But technology has allowed us to evolve in the way we  track the audience’s responses.

I recently produced an event that used enotes, an interactive laptop software that captures and measures the audience’s feedback. The results were nothing short of astonishing!

Enotes has two primary functions:

  1. Instant Messaging: Attendees can submit feedback in their own words, instead of just checking a box on a one-size-fits-all questionnaire
  2. Interactive Voting: This function leaves endless possibilities, like using enotes to receive real-time feedback on presenters or as a great way to wrap up a meeting and gather suggestions

Bottom line; it is much easier to successfully measure audience engagement by collecting their full thoughts rather than just asking them to select a one-size-fits-all multiple choice answer.

Have you been to a corporate event that used technology to capture real-time feedback? If so, leave a comment, I’d love to hear about it!


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