Event Production 101: Understanding Expectations

I’ve been working with Siemens USA for over 20 years and can say with confidence; they understand the significance of face-to-face interaction. That is why I’m excited to say that I’m currently producing one of their upcoming sector meetings. In related news; it is not always an easy task to organize an event for a company that employs over 430,000 people worldwide.

However, our success at Esprit Productions has come from keeping it simple and following two easy rules:

  1. Understanding our clients expectations
  2. Delivering

Whether you’re creating an event for 10 people or 10,000 it is important to know what your client would like to accomplish. Once you understand their expectations, create open conversation and deliver to the best of your ability! Your client will be pleased to hear your listening.

Have you been to an event that met every expectation? If so, how did it feel? I’d like to hear about it!


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