Hot Tip: Draw a Bigger Crowd

It is crucial to have a great registration before an event to help draw some immediate capital and generate some buzz. However, creating excitement before an event can be a daunting task. Many companies will have a well known speaker or an engaging workshop. However, my client Nielsen has mastered pre-event buzz with a rather old concept; the marquee name.

This June 16, Nielsen will hold their Consumer 360 conference with a truly special headliner, Donna Summer (above). Their registered attendees are happy that they will be viewing a performance from a living legend and more importantly the word is spreading about her attendance. In fact Nielsen’s webmaster noted that the page on their conference website that is getting the most hits is the one showcasing their Closing Night Party and Donna Summer. Bottom line; a big name can bring your next event big numbers during your registration period.

Have you seen a big star or big name speaker at a corporate event? I’d love to know who it was, leave a comment!


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